Ways To Promote Business Using WhatsApp
Whatsapp has become a common digital marketing tool for promoting businesses and services since every 8 out of 10 people use the platform. However, only a few entrepreneurs or digital marketers use effective WhatsApp marketing techniques to promote their businesses. You must understand that WhatsApp for digital marketing can be used effectively to promote your business on a global scale:
- WhatsApp messaging tool is a global platform with over a billion users.
- You can share messages, images, videos, and files on the platform.
- With WhatsApp contact, your customers can follow your stories or you can use WhatsApp broadcast lists for business known as BC to update on new products/services or information.
- An effective tool for providing customer services and getting feedback
- And much more.
However, you must be using the platform effectively as a digital marketing tool. In this article, we will highlight WhatsApp marketing ideas to promote your business or services effectively.
Add a WhatsApp button to Social Media Pages.
One of the best WhatsApp business marketing tips is to add a WhatsApp button to your social media pages. Popular social media platforms like Facebook, Instagram, TikTok etc all have features where you can add WhatsApp buttons to your page. Doing this will make it easier for your audience to contact you and for you to engage them.
2. Run Advert Directly to Your WhatsApp
Collecting and storing your customers’ contact information is essential for remarketing and continuous promotion of your business. As a digital marketer, I recommend running an online advert on your favourite social media platform for your WhatsApp message. For example, on a Facebook advert, you can opt to use WhatsApp messaging as a way to reach out. It will make it easier for you to save contact of those who are interested in your products or services. You can also remarket your products to these contacts, engage them and get them to become recurring customers as long as they are your contacts.
3. Mind The Number of Content on Your Stories
Some people have the habit of posting too much on their WhatsApp stories in the name of marketing. Imagine posting over 15 contents on WhatsApp stories, which can be a huge turn-off to some of your contacts. They may simply skip by in disgust and lose patience in going through all the posted content. Keep the number of content on your stories to a minimum, you do not have to post all your products daily, get an online store for that, where you can easily post your link to have viewers view all your products. Contact us today if you want to get an online store for your business and to learn more. Effective WhatsApp marketing techniques involve quality and not quantity in content delivery.
4. Keep Your Post Interesting and Enlightening
Don’t oversell on your WhatsApp stories, but rather add educating and enlightening value content or better still entertain your audience. Entertainment is one of the best ways to sell online, if you can post content that entertains and mixes them up with your product, then you can surely catch the attention of your audience. There is this lady I bought a wristwatch from, she always posts some personal content that is at times funny and at times inspiring. So I always check her stories when I see updates, and since she posts reviews and payment slips of her customers, I pay more attention and notice her products are classy and good. I have so far bought some products from her. And still viewing her content to date, she posts a mix of entertainment and her products. She applies one of the effective WhatsApp marketing strategies on my WhatsApp list.
4. Get A Sales Page
When you have lots of business contacts, it will be difficult to send messages regularly or using pre-composed messages can become boring and less effective. But still, you want to promote as many of your products and services to your contacts. Get a sales page, a website or an online store, and the one you need will depend on your kind of business. A sales page is a one-page website where your audience can learn about your business, products are services. They are well structured to effectively get the customers to understand your services or products and convert them to buy or pay for the services. You should contact us today to learn more about how these services can help your business grow in the digital marketing space.
Take note that you can tailor your WhatsApp marketing strategies to suit your businesses and your audience. Try as many WhatsApp business marketing tips to find the one that works for you. Also seek to be innovative, finding fresh ideas that will promote your business, brands and products effectively.